BMW’s electric flagship SUV, the iX, continues to set the standard in 2025. With two powerful trims—the xDrive50 and the performance-focused M60—the iX is designed for drivers who expect the best. Precision handling, a whisper-quiet cabin, and cutting-edge driver-focused technology make the iX more than an EV—it is a true luxury experience. From its handcrafted materials to its groundbreaking iDrive 8.5 operating system, the BMW iX is a showcase of sophistication and substance.
The Rivian R1S, while impressive in its ruggedness and adventure-ready setup, takes a different path. With seating for seven and off-road capability, it’s ideal for outdoor-focused families. However, its less refined ride, bulky footprint, and utilitarian interior materials make it more of a weekend warrior than a daily luxury companion. If you’re looking for upscale comfort, cutting-edge tech, and the quiet elegance expected in the luxury EV segment, the BMW iX far outshines the R1S.
| 2025 BMW iX | 2025 Rivian R1S | |
|---|---|---|
| Seating Capacity | 5 adults, with generous rear legroom and plush accommodations | Up to 7 passengers, tighter third row |
| Interior Materials | Premium leather, sustainable wool blend, open-pore wood | Vegan leather, focus on durability over luxury |
| Technology Platform | BMW iDrive 8.5 with curved display and AR navigation | Rivian UI, functional but less refined |
| Infotainment Screen | 14.9″ touchscreen + 12.3″ digital gauge cluster | 16″ touchscreen + 12.3″ cluster |
| Driver Experience | MyModes personalization, Shy Tech, head-up display | Standard drive modes, fewer customization options |
| Audio System | Harman Kardon standard; Bowers & Wilkins available | Meridian or Rivian audio options |
| Climate Control | Tri-zone with air filtration and radiant interior heating | Tri-zone with rear vents |
| Panoramic Roof | Standard electrochromic glass roof with dynamic shading | Optional fixed panoramic roof |
| Ride & Handling | Adaptive dual-axle air suspension, rear-wheel steering (M60) | Off-road tuned; heavier and less agile on pavement |
| Range (EPA est.) | Up to 324 miles (xDrive50) / 288 miles (M60) | 260–400 miles depending on battery |
| DC Fast Charging | Up to 195 kW, 10–80% in ~35 minutes | Up to 220 kW, similar times depending on trim |
| Software Updates | Over-the-air with intelligent driver learning | OTA updates available |
The iX’s cabin is a masterclass in modern luxury. Available Bowers & Wilkins Diamond Surround Sound, available massage seats, and finely sculpted trim materials like glass controls and open-pore wood create an upscale sanctuary that rivals any premium SUV.
Subtle, sophisticated, and seamlessly integrated—Shy Tech brings invisible functionality into everyday driving. Touch-sensitive surfaces, radiant heat panels, and hidden speakers make every interaction feel advanced yet natural.
This innovative roof doesn’t just let in natural light—it gives you full control over it. Using advanced liquid crystal technology, the roof can shift from transparent to opaque at the press of a button. Whether soaking in the sunlight or enjoying a more secluded cabin experience, it transforms the space above you into a customizable sanctuary.
The 2025 iX runs on BMW Operating System 8.5, one of the most immersive infotainment systems on the road. With customizable MyModes, a head-up display, and voice-activated BMW Intelligent Personal Assistant. The Rivian R1S lacks the depth, personalization, and intuitive interaction of BMW’s system.
Whether you choose the xDrive50 or the adrenaline-fueled M60, the iX delivers smooth power, sport-tuned handling, and the kind of ride comfort that makes every drive a pleasure. Optional rear-wheel steering, adaptive suspension, and near-instant torque response elevate the driving experience far beyond what the Rivian can offer on pavement.
The Rivian R1S, although powerful, is heavier and built for off-road utility. In day-to-day driving, the BMW iX feels lighter, quicker, and more engaging.
The 2025 BMW iX isn’t just an electric SUV—it’s a luxury vehicle that defines how electrification should feel. While the Rivian R1S has its place among outdoor adventurers, the iX brings a higher standard of comfort, technology, and refinement to everyday electric driving. If you’re looking for an EV that delivers on style, intelligence, efficiency, and performance, the 2025 BMW iX stands at the top of its class.
